Though
it is still one year away, Milan got its first taste of hosting
the World Expo this
past weekend when the city's Expo Gate officially opened. Conceived
as a link between the historic centre and the Universal Exhibition
that takes place 20 minutes outside of the city, Expo Gate is a 19m
metal structure situated in front of Milan's imposing 15th century
Castello Sforzesco.
Designed
by Italian architect Alessandro
Scandurra of Scandurrastudio,
the structure is composed of two booth-like pavilions around a
central square. Its modular, transparency-based design was inspired
by other areal frameworks such as the Eiffel tower. But unlike that
historic structure, the Gate imparts its power with a low-impact
building strategy that allows for an easy build and reconversion, as
well as a construction composed entirely from recyclable materials.
The
Expo gate will serve as an info point as well as a stage for
multimedia interdisciplinary events connected to Expo 2015 over an 18
month period. The entire program of activity, including this
weekend's inaugural kick off party, has been conceived by artistic
curator Caroline Corbetta.
The
action kicked off on Saturday with a marching band parade that
originated in Piazza San Babila, complete with highschool students
wearing eyemaks made by the workshop #CheFacciaHaMilano and 2000
balloons designed by Matteo Cibic. The mob made its way to Expo Gate
where it was met with a DJ set by Italian songwriter Dente and a
video installation by Vanessa
Beecroft.
Projected onto the gate's massive walls were Beecroft's VB52 and
VB65, organized in collaboration with Milan's Lia Rumma Gallery.
With
the Expo's theme 'Feeding the Planet, Energy for Life,' food was, of
course, on the inauguration menu. Top Italian chefs including Davide
Oldani, Carlo Cracko and Andrea Berton riffed on the stuffy risotto
Milanese by transforming it into casual street food fed to thousands
of happy Italians. Entitled Risata Colorata the traditionally yellow
rice was shot with shockingly ethnic touches including dates, daikon
and curry and offered for 5 euro a plate, the proceeds of which will
go to Gustolab Buoni Come il Pane charity.
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