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venerdì 28 marzo 2014

Pasta made in Italy cornered market in the New Europe

Positive results 2013. Pasta Zara plans double exports by 2018



(ANSA) - ROME - Exports of Italian pasta to the markets of New Europe are growing, since in this area consumers are changing tastes and habits. Maybe because it is fashionable or maybe because a healthy Mediterranean diet is good for your health, there are more and more consumers who choose the best known product of 'Made in Italy' brand, combining it with local recipes.

These data were recorded by Aidepi, the Italian Association of Confectionery and Pasta Industries member of Confindustria, which in 2013 had a positive outcome, with an overall increase - in terms of quantity imported from the new Europe - by 6,2% (from almost 499 000 tonnes in 2012 to about 530 thousand tonnes in 2013) and by 6.8% in terms of value (from EUR 478.1 million in 2012 to 510.6 million in 2013) .

Almost all the countries of the above mentioned area showed an increase, both in terms of quantity and in terms of value.

Starting from Ukraine that, between January and December 2013, recorded a +45.6 % in terms of quantity imported and a +37.7 % in terms of value, compared to the same period last year.

Ukraine is followed by Lithuania, with a +33.8 % in terms of quantity and a +23.8 % in terms of value, Slovakia (+25.4 % in quantity and +23.5% value), Poland (+18.6 % and +19.1 %), Croatia (+16.3 % and +15.3 %), Czech Republic (+13.5% and +10.4%) and Slovenia (+12% and +6, 9 % ).

''These markest are very interesting and we are planning to double our export volumes by 2018'', said - speaking to ANSA - Furio Bragagnolo, president of Pasta Zara, biggest Italian exporter of pasta (in 106 countries) and second largest producer, after Barilla, with 250,000 tonnes per year and a turnover of 240 million per year. ''Some of our major clients are Croatia, Bulgaria, Poland , Czech Republic, Russia, the Confederation of Independent States and Ukraine. The latter used to go very well. Today, who knows?'' 

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